An effective sales page is one of essential requirements that must have a product or service that is intended to sell through the internet to make it profitable. There is a principle of marketing, already known to many, and that is very recommendable to containing a good website; is called A.I.D.A. A: means attention. The first thing we have to go when we enter on a sales page is that we must draw attention through, for example, of a title grande, with attractive words in red. I: should interest us to know more about this product or about what this page is offering us. That you captivate the public which is directed. D: should cause us the desire to acquire that service or product.
A: and must finally have a call to action, something that is inviting us at this time to purchase that product. Statistical data show that, on average, a person spends 8 seconds in an a web site and then go if there is nothing that the attention. Then, what they do is usually done scanning, which is to see the page quickly from top to bottom and see if there is something that draws attention to them. Subtitles, for example, are very striking. It is important that the page is structured with subtitles because they break sections. If the person who sees the page quickly found with them and see one that might interest you, stops to read what is underneath. Then if you see that there are more elements you are interested in, it goes back to the beginning and is at this moment when he decided to start reading all the text.
It is important that each section of text end with any concerns to the person continue to read the text that follows. Another important factor are the testimonies. It is a powerful tool because if there are people who have already tried the product and had achieved results with what this product offers, that makes him feel to people who visit the page that they can, if other people could, they also may.